Every sponsored video is often the result of months of collaboration between agencies and partners. Other videos focus on valuable tips and tricks, especially for students and young businesspeople, such as getting the most out of networking connections or creating an effective job application.Īs Youn’s social channels grew, agencies started approaching her with opportunities for sponsorship and advertising partnerships. Some of her most popular posts are simple day-in-the-life videos where she aims to show an authentic view of her life as a consultant. Youn’s social content pulls back the veil from consulting. It’s so much fun to try new things and constantly find new ways to interact with followers on social.”

“It’s why I love consulting, and it’s also why I decided to pick up content creation. “I could never see myself doing the same job every day,” says Youn. She has to broaden her thinking to help companies develop strategy, manage projects, and drive change. Youn has worked with many Fortune 500 companies, each with a different problem that they need to solve. “By following my instincts, I’ve managed to turn my social media presence into a successful business.” Removing the mystery from consultingįor Youn, one of the best things about working in consulting is the flexibility. “My goal has always been to democratize what is traditionally a gate-kept industry,” says Youn. Through more than 100,000 followers primarily across TikTok and Instagram, she empowers young business professionals by sharing the information about consulting that she wanted as a student. She uses this experience to power her second career as a content creator and business owner. Years later, Youn is a successful consultant at Slalom Consulting in Chicago.

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